From Enterprise Scale
to Startup Agility
20+ years building revenue operations at global companies. Now helping B2B SaaS leaders transform retention into their primary growth engine.
About Sandy Yu
From Enterprise Scale to Startup Agility
Meet the Revenue Architect Behind The Farm to Scale OS™
Sandy Yu brings over 20 years of experience building revenue operations at global companies including PricewaterhouseCoopers, Cisco Systems, and Oracle. As the former Global Lead for Oracle Cloud Advisory Boards, Sandy understands what it takes to turn customer relationships into competitive advantages.
The Farm to Scale OS™ methodology combines enterprise discipline with startup agility. We don't just diagnose problems—we fix them. We don't just create strategies—we implement them. We don't just train teams—we work alongside them until new behaviors become habitual operating systems.
What Makes Our Approach Different:
Experience That Matters
Built from decades at the world's most demanding enterprise environments
Oracle Cloud Advisory
Led global advisory boards connecting C-suite customers with product strategy. Built frameworks for enterprise-scale value realization.
Cisco Systems
Designed customer success programs for multi-billion dollar accounts. Created systematic expansion playbooks that scaled globally.
PricewaterhouseCoopers
Management consultant working with Fortune 500 companies on operational transformation and customer strategy.
The Farm to Scale Philosophy
Enterprise rigor meets startup speed
Systems Over Heroics
- Repeatable processes that scale
- Documented playbooks, not tribal knowledge
- Metrics that predict outcomes
Implementation Over Strategy
- Hands-on operator, not just advisor
- Working sessions, not just presentations
- Results in 90 days, not 9 months
Revenue Over Activity
- NRR as the north star metric
- Business outcomes over product usage
- Expansion mindset from day one
Who We Work With
We partner with B2B SaaS companies at a specific inflection point
Growth Stage
Past product-market fit with 50-500 customers. Large enough for patterns to emerge, small enough to move quickly.
Subscription Model
Recurring revenue businesses where retention and expansion are critical growth levers, not just nice-to-haves.
Revenue Pressure
Growth has stalled or slowed. Churn is unpredictable. Expansion opportunities aren't systematically captured.
Let's Talk About Your Growth
Book a 30-minute strategy call to discuss your revenue retention challenges
Limited availability for Q2 2025